When you need to Unlock Insights about Consumers and Users
We are the resource you need to:
√ Understand your consumers and users at an intimate level.
√ Know the users experience so you can confidently bring products to market.
√ Experience their world to empathize with their pains and trials.
√ Learn to speak their language to create breakthrough content that matters.
√ Map the buyers journey so you know how to have greatest impact.
We bring User and Consumer Insights into Sharp Focus!
As a Brand Owner, Business Leader, Product Design Team, or Strategy Firm you have important questions about consumers, end users, employees, and audiences that need answers.
Qualitative Insights Expertise
We are innovative thinkers who sees the big picture. Connecting the dots between data and what consumers say/do to tell a story that impacts business outcomes is our nature. People tell and show us their secrets because we enjoy listening to and learning about them, what they do and why?
We have conducted 1000s of focus groups, in-person interviews, ethnographic, online and mobile custom research studies. Our passion is uncovering "consumer truths".
Remote Research Expertise
Mobile/online qualitative and UX research can provide knowledge and data through the safety and convenience of home, especially during Covid. You still need to learn what you need to make informed decisions.
Let our expertise conducting remote research using many methodoligies, and in-person techniques help you inspite of current constraints.
UX Research Proficiency
We use evaluative and generative UX research methods to inform, lead, or collaborate with product teams to develop innovative digital product solutions across mobile and web applications. Our approach is grounded in Design Thinking principles.
By focusing on customer outcomes we bring an empathic understanding of users to product teams to help them create engaging experiences that drive real business results.
Elvenyia Gibson
Qualitative Research Consultant & UX Researcher
Answering the questions you need to make informed decisions is what drives us. Our passion is designing and executing customized research studies that reveal "truths" about the attitudes, behaviors, motivations, and needs of your consumers and users.
Our strength is combining both research and strategy with an expertise in marketing and branding to help companies build standout products and grow meaningful connections with consumers.
Let our expertise conducting remote research using many methodoligies, and in-person techniques help you inspite of current Covid constraints.
email: egibson@cibaresearch.com Linkedin Profile Link
Research Services
Qualitative Services
In-Depth Interviews Focus Groups Online BB / Interviews Mobile Qual Mobile Ethnography Product Evaluations Concept Evaluations Communications Checks Advertising Research Consumer Immersion Co-creation Workshops Branding/Positioning Studies Shop-a-longs
See their world Learn their realities Feel their pain
UX Research Services
1:1 interviews Group Discussions Usability Testing User Flows / Wireframes Remote Studies Card Sorting In-context Ethnography Remote Studies Surveys Journey Mapping / Personas Experience Maps Facilitation - Brainstorming
#1 reason products fail is a lack of user knowledge. Compelling communication can only come from understanding the pains and passions of consumers.
Great Reviews
100% Satisfied Customers
Working with Elvenyia was easy because ......
She excels at clarifying objectives, working with teams and guiding us through the process.
David App Development Company
Elvenyia has very competent skills and the confidence to draw out of people revealing things, I was surprised they told her. Her presentation brought to life "insights" that made our strategy clear and provided the nuances we used to speak differently to consumers and set us apart.
Ursala Beauty Company Client
Start getting the insights you need today
We'd love to speak with you.
Please tell us about your project.
Please fill all the required * fields.
Or call us at: 1 (900) 123-4567
Case Studies
Situation
Approach
Results
This is a paragraph double on it to start editing or click on the edit widget button. Tell your amazing story to public.
This is a paragraph double on it to start editing or click on the edit widget button. Tell your story here.
Your second headline goes here.
This is a paragraph double on it to start editing or click on the edit widget button. Tell your amazing story to public.
This is a paragraph double on it to start editing or click on the edit widget button. Tell your story here.
Situation
Approach
Results
This is a paragraph double on it to start editing or click on the edit widget button. Tell your amazing story to public.
This is a paragraph double on it to start editing or click on the edit widget button. Tell your story here.
Your second headline goes here.
This is a paragraph double on it to start editing or click on the edit widget button. Tell your amazing story to public.
This is a paragraph double on it to start editing or click on the edit widget button. Tell your story here.
Your main headline goes here.
This is a paragraph double on it to start editing or click on the edit widget button. Tell your amazing story to public.
This is a paragraph double on it to start editing or click on the edit widget button. Tell your story here.
Your second headline goes here.
This is a paragraph double on it to start editing or click on the edit widget button. Tell your amazing story to public.
This is a paragraph double on it to start editing or click on the edit widget button. Tell your story here.
