CIBA RESEARCH & CONSULTING, LLC

Consumer Insights Research

Does your product/service deliver a compelling and distinctive value versus the competition?

Our Insights Research can help uncover a Consumer or Users perception of value that decides what they adopt, purchase, and love.

Our Services

Qualitative Research Services

In-Person or Online
In-Depth Interviews
Focus Groups
Mobile Qualitative
Ethnographic Studies
Diary Panel Studies
Product Evaluations
Concept Evaluations
Advertising Research
Consumer Immersions
Co-creation Workshops
Branding / Positioning Studies
Shopping Studies
Naming
Facilitation / Brainstorming

UX Research Services

In-Person or Online
1:1 Interviews
Group Discussions
Usability Testing
User Flows / Wireframes
Unmoderated Testing
Card Sorting
Surveys
In-context Ethnography
Journey Mapping / Personas
Experience Mapping
Accessibility Testing
Inclusivity Focused Research
User-Centered Design Research
Facilitation / Brainstorming

Consumer Insights Beliefs and Attitudes mission is to develop insights and foster innovation that builds better products . salient strategies . strong brands . compelling communication to help clients achieve a competitive advantage.