When you need to Innovate the tried and true process is Design Thinking.
Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data. It can be used to understand how an individual subjectively perceives and gives meaning to their social reality. Qualitative data is defined as non-numerical data, such as text, video, photographs or audio recordings. This type of data can be collected using diary accounts […]
To Innovate You Must Resonate and that begins with Understanding When you have important questions to answer about your consumers, employees, end users or target audience you need new insights to successfully innovate new products, services, markets, or brands. Consumer Insights Beliefs and Attitudes is a forward thinking qualitative market research and marketing strategy consulting firm […]