Ideas . Insight . Innovation

To Innovate You Must Resonate and that begins with Understanding

When you have important questions to answer about your consumers, employees, end users or target audience you need new insights to successfully innovate new products, services, markets, or brands.

Consumer Insights Beliefs and Attitudes is a forward thinking qualitative market research and marketing strategy consulting firm that specializes in thoughtful, actionable consumer insight gathering and data analysis  that drives business performance.

Our passion of digging for gold helps clients discovery opportunities for growth straight out of the mouths and minds of target consumers.  solve business issues and we use our research expertise across a wide range of industries and target consumers.  Some of the projects we are engaged in include new product development, advertising research, packaging and branding, brand communication, positioning, naming and research with niche markets including African Americans and Hispanics.

CIBA Research and Consulting, LLC was founded in 2002 by Elvenyia Gibson.  Prior to starting her firm Elvenyia worked on the client side in brand management where she focused in new product development and brand development.

We’d love the opportunity to learn how we can help you.  Please Contact Us at:  or by phone 770-565-0882